Monday, February 25, 2013

Reuters: Global Markets: Shares in Berlusconi's Mediaset up 10 pct on Italy election polls

Reuters: Global Markets
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Shares in Berlusconi's Mediaset up 10 pct on Italy election polls
Feb 25th 2013, 14:59

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Italy's Prime Minister Silvio Berlusconi gestures as he leaves the Justice Palace in Milan March 28, 2011. REUTERS/Alessandro Garofalo

Italy's Prime Minister Silvio Berlusconi gestures as he leaves the Justice Palace in Milan March 28, 2011.

Credit: Reuters/Alessandro Garofalo

MILAN | Mon Feb 25, 2013 9:59am EST

MILAN (Reuters) - Shares in Silvio Berlusconi's media firm Mediaset (MS.MI) rose as much as 10 percent on Monday after the first Italian election polls showed that the center-left coalition led by Pier Luigi Bersani was winning over Berlusconi's center-right bloc.

Traders said there was no specific reason to explain the rise in the stock except short covering.

"There weere a lot of short (positions) that are being covered," one of them said.

The center left is strongly leading in Italy's election, 5-6 percentage points ahead of the center right of former premier Silvio Berlusconi, according to two telephone polls of voters.

"If the polls prove to be reliable, there would be no reason to explain the rise in Mediaset shares. With a left wing majority ... Mediaset risks being penalized," Claudio Aspesi, analyst at Bernstein in London, said.

After falling about 1 percent in morning trade, Mediaset recovered ground during the session. By 9.49 a.m. EST. The stock was 7.3 percent higher at 1.80 euros, topping Milan blue chip gainers.

(Reporting By Danilo Masoni; Editing by Lisa Jucca)

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