Reuters: Global Markets: Green Mountain unveils Keurig Rivo cappuccino maker

Reuters: Global Markets Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals. // via fulltextrssfeed.com

Green Mountain unveils Keurig Rivo cappuccino maker Nov 8th 2012, 15:28 Tweet Share this Email Print Related News Green Mountain gives details of Luigi Lavazza espresso machine 8:59am EST Starbucks raises 2013 forecast, defies industry trend Thu, Nov 1 2012 Green Mountain to make Kirkland K-Cups for Costco Thu, Nov 1 2012 Special Report: Starbucks's European tax bill disappears down $100 million hole Thu, Nov 1 2012 UPDATE 3-WhiteWave receives lukewarm reception from investors Fri, Oct 26 2012 Analysis & Opinion Starbucks weighs anchor in India, gains spice, loses flavour Related Topics Hot Stocks » Asian Markets » A Green Mountain Coffee single-serve K-Cup is pictured in New York, May 3, 2012. Credit: Reuters/Brendan McDermid By Martinne Geller Thu Nov 8, 2012 10:28am EST (Reuters) - Green Mountain Coffee Roasters Inc (GMCR.O) announced the launch of Keurig Rivo, its long-awaited, single-cup espresso machine, on Thursday, sending its shares up more than 2 percent. The Rivo, developed in partnership with Italy's Luigi Lavazza SpA, will be able to make cappuccinos and lattes at home and go head-to-head with the Verismo system, which Starbucks Corp (SBUX.O) launched last month. The Rivo will have a suggested retail price of $229.99 and will be available exclusively at select Bloomingdales stores starting in mid-November, becoming more widely available by the spring. The Rivo uses fresh milk for its barista-worthy drinks, whereas the Verismo uses milk pods. The basic Verismo sells for $199, while a larger version, with temperature controls and self-cleaning is priced at $399. Starbucks is also selling a separate machine that heats and froths milk or dairy alternatives such as soy milk for about $60. SunTrust Robinson Humphrey analyst Bill Chappell said milk appeared to be the biggest difference. "From what we have learned about the Verismo, the use of milk pods versus fresh milk seems to be its biggest drawback," Chappell said. Green Mountain has been facing increased competition since certain patents governing the design of its K-Cups expired, leading to the emergence of a host of lower-cost competitors, including private-label brands that are producing Keurig-compatible cups without a licensing agreement with Green Mountain. Green Mountain shares were up 60 cents, or 2.4 percent, at $25.34 in morning trading. (Reporting By Siddharth Cavale in Bangalore and Martinne Geller in New York; Editing by Sreejiraj Eluvangal and Maureen Bavdek) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions