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Ron Johnson testifies in New York state Supreme Court in Manhattan March 1, 2013.
Credit: Reuters/Thomas Iannaccone/Pool
Mon Apr 8, 2013 5:31pm EDT
(Reuters) - Ron Johnson is out as chief executive of the department store chain J.C. Penney (JCP.N), which said on Monday that former boss Mike Ullman would return as CEO less than two years after Johnson replaced him.
J.C. Penney shares rose 10.8 percent in after-hours trading after the news, first reported by CNBC.
Johnson has been under fire as sales plunged 25 percent during the first year of his plan to reinvent the department store chain. Last week, hedge fund manager Bill Ackman - who handpicked Johnson to lead the company - said the CEO had made "big mistakes" and that the impact of those mistakes had been "very close to a disaster" for the retailer.
JC Penney traditionally drew in customers with big sales and coupons, but Johnson has been criticized for eliminating those in favor of every day low prices.
The company has now brought back their old pricing strategy to try to bring shoppers back. Executives have acknowledged their first challenge is to get the chain's old customers back into stores.
"The lack of testing did him in," analyst Walter Loeb said of Johnson. "It is imperative that someone with a merchandising background take over."
(Reporting By Ben Berkowitz and Phil Wahba)
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